S-J7/S-J14 from Concrete Store on Vimeo.
Acronym captured the way that I view their brand in this video. I always thought Acronym was so tech that it reminded me of some shit you would wear on a top secret mission. In my opinion the video would have been topped off if Errolson Hugh was driving some stealthed out S2000 or something haha (that's the Honda bug talking...) It's cool how a brand that markets itself so little can manage to get it's point of being across to consumers who stumble upon it. I guess that is what happens when the products speak for themselves. I can't afford Acronym but I definitely find their branding and products interesting.
